Founder-led · Milwaukee, WI · Building now

A new city for a new order of software.

Amarna is a founder-led engineering studio. We ship AI-native enterprise systems today — and we're building Aten, an AI harness for high-quality immersive training software. The services fund the bet. The bet is the future.

300K+
Users on training & commerce platforms we've built
523×
Production query performance gain shipped
$1M+
Annual e-commerce revenue generated
108K+
Open-source plugin downloads
25+
Years combined engineering & learning-design experience
Why "Amarna"

3,300 years ago, someone tore up the rulebook and built a city for it.

Amarna — Akhet-Aten — was the capital Pharaoh Akhenaten raised from empty desert to serve a single, radical idea: worship the Aten, the light itself, and break from a thousand years of orthodoxy. It didn't last. But for a moment, an entire civilization reorganized around a new source of power.

AI is that moment for software. The old equation — more engineers means more output — is broken. A small, senior, AI-fluent team can now deliver what used to take a department. We're not writing decks about the transformation. We're building in it.

The Amarna wager

Old order: headcount is the lever. Scale means hiring. Quality and speed trade off against each other.

New order: judgment is the lever. Four senior builders with the right harness out-ship the department — and own every outcome end to end.

The name is the strategy: abandon the assumptions, build the new thing, name it after the ones bold enough to try.

Flagship · codename Aten

An AI harness for immersive training software.

Cursor changed how software gets written by wrapping a model in the right tools, context, and guardrails. Training software is stuck in the old world — slow to author, expensive to update, rarely immersive. Aten is the harness that changes that: an AI-native environment for designing, generating, and shipping high-quality interactive training — scenarios, simulations, and assessments — at a fraction of the time and cost.

// Cursor : code  ::  Aten : immersive training software

01 · DOMAIN-NATIVE
Built by people who ship real training
300K+ learners of production experience in the training domain, not a generic content tool.
02 · AGENTIC AUTHORING
From outline to interactive module
Agentic workflows generate scenarios, branching, and assessments with review at every step.
03 · GUARDRAILED
Quality, cost & fallbacks by default
The enterprise discipline behind our shipped AI: cost management, evals, human-in-the-loop.
04 · IMMERSIVE
Beyond click-next slideware
Simulation-grade experiences that actually change behavior — the point of training.
What funds the bet

A studio that ships in production — not a menu of services.

The same team, the same AI-native workflow, pointed at your hardest systems. Every capability below is something we've delivered for real companies, on real deadlines, for real users.

01

AI-Powered Product Development

Real AI in your architecture — ML models on your data, agentic workflows with proper guardrails, cost management, and fallback behavior. Not a text box calling an API.

  • ML churn prediction across 1,250+ B2B accounts
  • RFM segmentation on live transaction data
  • Agentic engineering workflows in production
02

Enterprise Modernization at AI Speed

Legacy .NET migrations accelerated 3–5× by an AI-augmented workflow. We've done the hard ones — WCF → Minimal APIs, monolith → microservices, on-prem → cloud.

  • Zero-downtime WCF → Minimal APIs via YARP
  • Azure App Services → Dockerized AWS EKS
  • Platform-wide real-time infra across 14 services
03

Intelligent Integration

Smart connections with AI-powered transformation, anomaly detection, and automated error recovery — handling real transactions for real businesses.

  • Dynamics 365 ↔ Optimizely Commerce, bidirectional
  • PingOne / Azure AD identity federation with RBAC
  • Multi-currency payments with fraud detection
04

Data → Intelligence

Years of data, zero analytics? We turn raw enterprise data into automated business intelligence — on your existing .NET / SQL Server / Azure stack, no separate data team required.

  • Zero-to-ML churn platform ("Orderly")
  • Real-time BI dashboards for business users
  • Cross-system pipelines with error recovery
The founders

Four builders. One shared codebase.

Lead engineers who've shipped together in production, plus the learning-design depth to make training software that actually lands.

AG
Andrew Gunn
CO-FOUNDER · LEAD ENGINEER

Full-stack architect and applied-AI engineer, 10+ years across enterprise .NET, React, and cloud. Built e-commerce platforms grossing $1M+/yr, ML analytics across 1,250+ accounts, and AI-driven pipelines in production. 7 years running an independent practice; 108K+ plugin downloads.

TG
Tim Griffin
CO-FOUNDER · LEAD ENGINEER

Distributed-systems engineer and tech lead, 6+ years of enterprise .NET at scale. Specializes in event sourcing, CQRS, cloud migrations, and real-time infrastructure. Delivered 523× performance gains and the first WCF → Minimal APIs migration at a global payments company.

TB
Tony Broerman
CO-FOUNDER · LEARNING DESIGN

Nearly a decade in e-learning and immersive training content development, building learning experiences for a world leader in de-escalation and crisis-prevention training. The domain voice behind Aten — he knows what makes training actually change behavior, not just check a box.

RD
Ryan Diaz
CO-FOUNDER

Founding partner at Amarna, on board from day one to help take the studio and Aten from first commit to shipped product.

// placeholder bio — send Andrew your one-liner + focus and this fills in
Get in touch

Let's build something worth naming a city after.

Whether you need a hard system shipped or you want to talk about where immersive training goes next — we respond fast, and we'll tell you honestly if we're the right fit.